Concept
Caliphoria is an innovative wine tap house that captures the essence of both the music and regional aesthetic of the state. Imagine sipping the best wines local and international while listening the classics or enjoying the sounds of local live entertainment.
Incorporating SoCal style with a sophisticated flare, this establishment embodies a laid-back, confident vibe, reflecting the carefree attitude of the region. Situated in a trendy urban area, the interior design blends elements of vinyl records, graffiti art, street murals, and urban landscapes, creating a welcoming atmosphere that resonates with patrons.
Project Details
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June, 2024 for Casa Blahnka’s Terra Complex
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Project concept development, mood board and creative writing,
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Logo and brand identity design.