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Concept
Casa Blahnka was proud to bring the bold and vibrant energy of Freshly Laid to life through merch design, creative writing, and website development. This fast-casual breakfast concept is redefining mornings in Arizona, serving up big flavors and high energy in two distinct locations. Whether grabbing a quick, flavor-packed breakfast in North Scottsdale or enjoying a laid-back brunch experience in Arcadia, Freshly Laid offers a space where mornings feel bright, welcoming, and full of life.
Our team ensured the brand’s playful yet polished aesthetic translated seamlessly across merchandise, digital platforms, and written storytelling, capturing the spirit of sunny mornings and crave-worthy bites.
Designed for early risers and weekend brunch lovers alike, Freshly Laid is all about fresh ingredients, bold twists on breakfast classics, and an atmosphere that radiates positivity. With artisan coffee, botanical teas, and an indulgent lineup of breakfast sandwiches, burritos, and bowls, this concept was built to jumpstart the day with flavor and energy.
Casa Blahnka crafted a brand identity that is as dynamic as the menu itself, ensuring Freshly Laid stands out as the go-to destination for a fresh take on breakfast in Arizona
Project Details
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February 2022 for Innercircle Hospitality Group
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Logo and brand identity design.
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Project concept development, mood board and creative writing,
Freshly Laid merch design x Casa Blahnka