Concept

Casa Blahnka was proud to conceptualize, design, and develop the full brand identity for The Leure, a residential complex that redefines laidback luxury with a swanky, retro twist. Inspired by Palm Springs’ art-deco desert aesthetic, The Leure blends classic Americana with modern sophistication, creating a vibrant yet timeless retreat.

The brand identity features a mid-century modern font paired with a playful blush, aqua, and olive color palette, evoking the effortless glow of warm-weather days and bonfire-lit nights. Every detail was crafted to reflect a sense of nostalgia, charm, and understated elegance, making The Leure a standout destination for those who crave both style and ease.

Beyond branding, The Leure’s architecture and design embody mid-century desert flair, bringing together sleek lines, bold geometric accents, and natural textures that make the space feel as iconic as the lifestyle it represents. This isn’t just a place to live—it’s a social hotspot, a retreat, and an invitation to embrace a brighter, bolder way of life.

With Casa Blahnka’s design expertise, The Leure has become a statement of modern nostalgia, proving that who needs Palm Springs when you live at The Leure?

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Project Details