Concept
Casa Blahnka was honored to craft the marketing direction, brand materials and product design for Demon Barber, a speakeasy barbershop concept developed for Innercircle Hospitality Group. This bold, multi-sensory experience reimagines the classic grooming ritual by blending old-world craftsmanship with modern indulgence.
Inspired by rich, Baroque interiors, ornate embellishments, and vintage elegance, Demon Barber is both nostalgic and refreshingly new. Guests step through mahogany doors into an atmosphere thick with the scent of leather, the rhythm of cutting shears, and the hum of expertly shaken cocktails. It’s a space where best-in-class barbers swing their razors wide while mixologists craft artisanal concoctions, merging luxury grooming with elevated hospitality.
The true depth of the Demon experience is felt from the barber chair to the bar stool, where custom cocktails meet chef-driven culinary creations. Whether pre-cut, post-cut, or simply in search of the ultimate speakeasy, the bar at Demon Barber is the “pièce de résistance”—an escape where time slows and indulgence takes center stage.
The gastropub-style menu redefines bar bites with charcuterie boards, wagyu meatballs, gourmet olives, and signature patés, pairing seamlessly with expertly mixed drinks like the “Fleet Street” cocktail, infused with fresh, seasonal ingredients. At Demon Barber, bartenders and barbers alike exude a commitment to excellence, making every visit an experience of precision, craft, and timeless sophistication.
Project Details
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March 2022 for Innercircle Hospitality Group
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Property brochure and presentation design
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Creative writing and brand development
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Product and label designs
